

89
Taiwan Sporting Goods Manufacturers Association
Indian Market
of Sports
Equipment
Source: Taipei World Trade Center in Chennai, India
Over the last decade in India, sports equipment in the eyes of ordinary customers
is a kind of product for males to train their muscles, or for a specific group such as
athletes, fitness coaches or actors, etc. In comparison, Indian women prefer dancing
or aerobic exercise. Now because of economic growth and the rising average income,
higher consumption power, rising health awareness and more modern diseases like
diabetes, cholesterol, obesity, etc., the Indian sports equipment industry has been
booming. With the changing modern lifestyle, more and more Indians would like to
spend money on beauty, fitness and health. Thus, all the factors bring up the sports
equipment market.