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89

Taiwan Sporting Goods Manufacturers Association

Indian Market

of Sports

Equipment

Source: Taipei World Trade Center in Chennai, India

Over the last decade in India, sports equipment in the eyes of ordinary customers

is a kind of product for males to train their muscles, or for a specific group such as

athletes, fitness coaches or actors, etc. In comparison, Indian women prefer dancing

or aerobic exercise. Now because of economic growth and the rising average income,

higher consumption power, rising health awareness and more modern diseases like

diabetes, cholesterol, obesity, etc., the Indian sports equipment industry has been

booming. With the changing modern lifestyle, more and more Indians would like to

spend money on beauty, fitness and health. Thus, all the factors bring up the sports

equipment market.