92 / 404
92
2017 Yearbook
applications and integrate them with fitness centers
so that users can install the applications and check the
fitness centers in all regions and further they can choose
to register and pay to join the fitness class. One famous
app developer in Mumbai called Fiticket. It integrates 450
fitness centers. Its software is on the testing stage (Beta
Version). In the first few months, they received more than
500 applications very quickly. At present, this company
receives more than 1500 registrations every month. The
fixed fees on this platform is 2500 Rupees, that is, 1250 NT
dollars. Accordingly, we can see the software is getting
popular among the locals.
Lack of regulations in the Indian
sports equipment industry
Due to there is no specific or related regulations
of fitness centers, many Indian entrepreneurs express
that there is an importance of foreign company. The
main reasons are these foreign enterprises including
European and American or Taiwanese companies
have clear certificate, a whole production procedure
and safety regulations and so on. Therefore when the
enterprises enter the Indian market, they can establish
a model for the local companies. When the enterprises
expand the Indian market, they shall know if the
local enterprises know about these equipment and
the local sales as well as the usage conditions of the
local consumers, etc. Thus they can uplift the product
image.
Let’s take S&T Welcare as an example. This
company sells sports equipment which mainly
come from Taiwan. This company indicates that the
quality of Taiwan sports equipment is sound and
fine; the prices are also very competitive. Taiwanese
manufacturers have not only the all-around
manufacturing logistics and certificate. Additionally,
they also provide complete educational training on
products so that distributors and consumers can
better understand the usage of products and safety,
etc.
Indian sports equipment industry lacks of
regulations. Moreover, there is no industrial cluster
and the Indian government imposes no strict control.
Therefore, though the sports equipment market
in India is booming very quickly. In contrast, lots
of problems occur, including no strict certificate
of producing certificate, the fitness trainers or