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marketing? Comments or opinions are representative? There are often new sport products released and the
diverse and obvious designs and styles on different ideas. When users find new products, how to make sure
quality and credibility?
The best way to judge product quality is the long-term and massive usage and test. Accordingly,
crowdsourcing concept rises such as online travel agent or check-in service of restaurants at tourist sites. The
concept of crowdsourcing answers the doubts of traditional tours which consumers used to have. Massive
comments given by users solves the problems which personal opinions cannot be representative. At the
present, personal sports management platform offers the similar function that users can comment on sport
products they are using. However, this function does not fully work. In fact, it is a pity!
7. An aged society needs to embrace a sport lifestyle; the sports industry
also needs to welcome an aged society.
The finding in the survey of IEK shows that sports is the priority activity for the Happy Aging to prevent
from aging symptoms. Particularly for those above 50 years old, they are comparatively younger and highly
educated future seniors; based on the data of the Happy Aging in Taiwan and China, the percentage is high
to 38%. They have prepared themselves to change their lifestyle. However, the sports industry and sport
service industry are ready to serve these people?
While mentioning the aging trend in Taiwan, it seems to treat this trend as the responsibility of the
government. It means business opportunities to hospitals, nursing organizations, health service centers and
medical equipment companies. As to the dynamic sports industry, they do not seriously treat this middle-
aged and aged groups as target consumers. This might be the misconceptions caused by the stereotypes.
From the investigative figures, the Happy Aging people are getting close to sports. The sports industry do
need to change concepts and put more focus and attention on the products and services designed for the
happy elderly sports groups as main target consumers. Please do not wait until the Happy Aging thinks that
the sports industry in Taiwan is not so close and familiar to them!