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Taiwan Sporting Goods Manufacturers Association
Foresquare itself is not a game. It uses the game
elements to give bonus to the users. In fact, it only
provides pleasure to strengthen the motifs of users.
This has become a classical example. Business,
education and strategy leaders start to discuss
how to apply the design concept of gamification
for crowdsourcing, e.g. the sports data of wearable
devices, stimulating internalized behaviors or
changing social misbehaviors, etc. An interesting case
is that Swedish plan ‘The Fun Theory’ which change
the over-speeding behavior. In most countries, in
order to reduce over speed, the governments usually
relies on punishment. However, in The Fun Theory,
it adopts the method of bonus. In the experimental
routs, two camera are installed. The first camera is
equipped with speedometer; it takes photos of every
car passing by and gives the driver the information
of car speed and prepare the driver to take part in
the game. The second camera is to take photos of the
last driving speed. If it is lower than the speed limit,
the driver will obtain a lottery ticket, instead of the
punishment due to over speed. To meet the speed
limit will be given bonus. Cameras used to be something
which drivers fear for but now they become part of the
game. This plan succeeds to reduce the average driving
speed, 32 kilometer per hour to 25 kilometer per hour.
Actually drivers are willing to drive under the speed limit
so as to get a lottery ticket and do a good thing at the
same time. However once it’s admitted, lotteries is a proof
of such a behavior change. It is similar to badge or point
in exchange of a delicate-designed postcard, stamp,
coupon of public museums which will be also effective.
6. Obtain sports innovative
business opportunities from
exploring the happy elderly sports
groups
In the happy elderly sports group research IEK organized
a workshop to recruit the experts interested in the
wearable devices targeting on the Happy Aging sports
group together with the physical or environmental sensor
trends to raise feasible plans. Moreover, through the
target group interviews, the Happy Aging sports group