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a few questions like how to promote the fitness center and how to attract clients to register plus the chaotic
sports equipment industry in India, etc. Most of the centers are run by private investors. There are seldom large-
scaled chained fitness centers. The information is not transparent and the membership fees vary widely without
rules. Until the recent years, the development of mobile app improves such a messy situations. Mr. Dhanpal
Jhaveri, the spokesman of Everstone Capital Advisor that is an Indian consulting corporate, says that the first
consideration to establish a successful fitness center in India is location. It shall be in the city center. However,
the stores in the center city have high rent. Any interested enterprise who plans to open a sound and safe fitness
center need to prepare from 200 to 300 billion Rupees, that is, from 300,000 to 450,000 US dollars for the initial
investment cost. And it takes 4 to 5 years to recover the cost. Small-and-medium companies usually do not take
this risk.
Mr. Dhanpal Jhaveri expresses that though the initial cost is high and the fitness industry is in disorder, it also
indicates that the powerful competitors are limited. Now the consumption power is rising in India. In the long
run, it is analyzed that there will be a great huge room for developing the sports equipment industry and profits
in India. For the small-scaled enterprises, they have their own operation mode. In comparisons, there are other
possibilities to develop the fitness centers in the future.
The predictable development of the sports equipment industry in
India
The sports industry in India is rising with the economic growth. Indians gradually have better income and
well informed with modern technology, they become aware of health. More and more people care for their
health and physical conditions. Promisingly there will be more attention and development of the Indian sports
industry in the near future.
Though the percentage of well-organized sports equipment enterprises in India is not high, the developing
speed is fast and the middle and high consumers are catching up with the sports trend. It is believed that with
the help of modern technology to establish fitness centers in an alliance to enhance publicity, Anytime Fitness,
an international company taken as an example, already open 2400 branch fitness centers throughout India.
95% of the fitness centers are franchises. In addition, a lots of operators also say that the Indian market is full of
chances to make profits. As predicated, the number of fitness centers will multiply in the next two years. And the
development will move towards franchises.