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these can be taken as the references
and improvements for the industrial
management.
Nowadays, people care more about
health and healthcare issues. Leisure
activities symbolizes health. Accordingly,
it brings immense potential of business.
When global national policies have
been promoting the sporting habit, the
economics of sports is the most booming
health and sports business. Meanwhile,
together with sensor, intelligent device,
internet technique applications, the
changing service revolutions as well as
cloud technological promotion, all sorts
of innovative products produced have
multiple functions such as wearable
products to medical care products etc.
The number of sporting population
is continuously increasing. Under the
condition of soaring industrial value,
whether the industry is able to respond
quickly to invent new products or to
develop new business model, these
will become the challenges Taiwanese
enterprises need to face. The industry shall
continue to invest in innovative technology
to enhance the added values and establish a global service in Taiwan. If so,
the enterprises will be able to setup an innovative business model: Create
Values, Balance Interest, and Operate with Sustainability. Then, Taiwanese
companies would be successful all around the world.
TSMA, in addition to the routine administrative affairs, will continue leading
the sporting enterprises to expand markets. Furthermore, we will assist
promoting the governmental policy, like Sporting Day on Sep. 9
th
. The
mission is to encourage all people loving sports and doing sports at any
place at any time! I believe there will be more regular sporting population
and physical strength of the public will be also improved. Meanwhile,
there shall be more proper sports developed for the different levels of
aging groups. More importantly, professionals or talented people shall be
well-trained for the future of the health and long-term care industries. In
responding to the governmental visions: healthy citizens, excellent sporting
competitions and skills and sportive Taiwan, we are obliged to help the
industry to turn to a new page, expand business in the emerging markets,
make good use of the industrial, governmental and academic platform,
grasp and share the latest marketing information and provide responsive
marketing strategies to TSMA members so that Taiwan would carry on its
unique and important place in the global sporting markets.