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According to the studies, when GDP is above eight thousand US
dollars, the consumption mode will turn to the health-oriented.
In the mature markets of Europe and America, sports and leisure
development has been nearly compact. The middle class would have
higher demands of health products. In addition to the booming
sports and leisure industry in America, other regions under the active
national promotion policy start creating massive sports market scale.
In the year of 2000, Japanese government made the policy, named
The Basic Plan of Sports Revitalization. It provided a great developing
room for sports and leisure industry. In Korea, the Cultural Dream
Plan progressively manages the domestic sporting facilities and
environment. Also, this plan improves the national participating
policy. After the Australian government brought up the sporting
policy, Australian Sport: Emerging Challenges, New Direction, it
revised it into Australian Sports: The Way Leads to Success in 2010.
In the United Kingdom, the government also promotes the Lifelong
Sporting Habit, 2012-2017 and emphasizes the importance of sports
from the elementary and junior high schools to colleges, universities
and workplace, all the people shall take part in sports once a week.
Ms. Catherine Wang
TSMA President