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Taiwan Sporting Goods Manufacturers Association
techniques also for wearable, shoes, and components. It is expected that these technologies will further
penetrate the market allowing more personal design and shift of production locations to locations near
the end user. Clear benefits for 3D printing can be seen in those cases where e.g. functional specifications
and fitting (size) are served with a better personalization. New materials to be used in the printing
techniques will allow to improve functionality of the 3D printing techniques and will allow also new
products to be made in 3D printing.
Sport & Fashion
The combination of sport and fashion is more widespread than ever, which is why style and design in
sports goods are just as important as functionality for the majority of market segments. In this case,
technology in aesthetic is an integral part of the design that focuses on the sensation and the emotion
that the product evokes. Sports fashion is a fast-growing segment that is set to continue expanding
in the coming years. expected to increase. Technology, sport and fashion have a long-standing and
successful relation, which is destined to continue in the coming years.
Wearable
Wearable technology is another subsector with big growth potential. Electronic sensors that interact with
personal training programmers included in clothing/apparel, health control applications, and training
equipment are specific examples of new applications of European products.
Data management
There is an emerging market that is beginning to extend the reach of management software adapted
for sports organizations. Increasingly, developers are exploring and exploiting the vast potential of
technologies and ICTs to create data driven value in several areas of sports management. Technology
in this field functions in a number of ways: data acquisition/ management (big data), communication,
online interaction, race monitoring, results display, access control and adapted software. Increased
use of technology in sports management is due largely to the growing professionalization of sports
organizations and clubs, while the importance of sport broadcasting has contributed to improved
monitoring and virtual representation of athletes. Technological advances have helped create
management and communication solutions that have become increasingly commonplace in many