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Taiwan Sporting Goods Manufacturers Association
Threats
• Recurrent economic crises
• Sudden changes in consumer wishes and purchasing behavior
• Strong reaction of competitors offering better performance product at the same price
• Strong reaction of private labels offering similar products at lower prices
Products and services
There are some very important industrial design topics emerged in recent years and which will condition the
development of sports products for the coming years.
Performance
Consistent improvement in modern athletic performance has been greatly aided by continuous innovation
in equipment, training, nutrition and sports clothing. Over the years, sport has acquired high levels of
professionalism. This pressure that feeds the need for continued application and the search for new
technologies that will assist the athlete and consumers in achieving even better results. It is difficult to
imagine this trend changing in the future. There are many examples of technology playing a role in helping
professional athletes, amateur runners and armchair fans to improve their success and participation. It is
expected that innovation for sport performance will be increasingly driven by data/ information and that
products will become more intelligent (Internet of Things).
1) Nanotechnologies
Nano technology is expected to have a huge development in sport. At the moment many sports use
nanotechnologies and related benefits:
• Carbon nanotubes: tennis and badminton, golf, kayaking, archery
• Carbon nanofibers: cycling
• Nano-titanium: watercraft, tennis and badminton
• Nano-nickel: golf
• Nanofibers: several sports