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With the rapid development of technology, the sports industry is undergoing a digital revolution. Emerging technologies such as smart fitness equipment, wearable devices, and connected fitness platforms are changing the way we exercise and manage health, ushering in a new era of healthy living. From January to August 2024, the total export value of sports goods from our country to the global market was approximately $1.2 billion. Although this is slightly lower than in 2023, the demand for sports goods in the global market remains stable, especially in major markets such as the United States, mainland China, and Japan, where fitness equipment and water sports products have shown strong growth trends.
The sports technology sector is growing rapidly, with the global sports technology market size expected to grow from $160.9 billion in 2023 to $215.5 billion by 2028, with a compound annual growth rate of approximately 5.86%. The global market for AI applications in the sports sector is expected to grow at a compound annual growth rate of 28.72%, with investments in the sports data analytics market expected to reach $4.5 billion by 2025. The application of technology not only enhances the functionality of fitness equipment but also improves the user experience.
According to a survey by the American College of Sports Medicine (ACSM), the top 20 global fitness trends for 2024 include various smart fitness equipment and wearable devices. The latest technology trends in fitness equipment include AI technology, built-in sensors, VR and AR technology, as well as smartwatches and fitness trackers. Connected fitness platforms offer online courses, coaching, and community support. These trends reflect the major concerns on health and fitness in our modern society, and as technology advances, emerging fitness methods and tools are gradually becoming mainstream.
The industry is also exploring the integration of AI into the health insurance card system to improve the efficiency of national health management. This innovative proposal includes establishing national standards, certifying health check-up units and fitness equipment, and directly uploading personal health data through the national health insurance card interface. AI technology will be used to dynamically assess individual health status and provide customized exercise prescriptions. This not only promotes health awareness and the development of preventive medicine but also brings economic vitality to medical testing units while encouraging citizens to actively participate in their health management. With the government support and resources, if this system can be successfully implemented, it will be an important demonstration of Taiwan’s technological and sports expertise.
Our association is committed to serving and promoting the industry as its main mission, advocating for the cultivation of nationwide exercise habits. In the face of rapidly changing global business, we continue to assist businesses in transitioning to digital operations and provide recommendations to the government for policies that optimize the connection of the sports industry and promote economic development through nationwide health policies. This initiative not only expands the domestic market for sports goods, bringing them closer to user groups, but also leverages the characteristics of digital technology to assist the government in promoting policies that address the needs of the public in health, disease prevention, or rehabilitation. At the same time, we are dedicated to integrating cross-industry sports platforms, gathering massive cloud data, assisting Taiwanese manufacturers in expanding exports, and most importantly, promoting the high-quality image of Made in Taiwan (MIT) products.
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