The current global economic landscape is undergoing dramatic changes, and Taiwan’s sports industry is facing unprecedented challenges and opportunities. Confronted with external pressures such as the shift in U.S. trade policy, reciprocal tariffs, exchange rate fluctuations, and stagflation, the industry must rethink its resilience and competitiveness. However, Taiwan, leveraging its outstanding manufacturing technology and innovation capabilities, continues to maintain steady growth in major markets including the U.S., Japan, and China. From January to October 2025, export value reached approximately 1.506 billion USD, with a year-on-year growth rate close to 5.51%, still demonstrating robust fundamental strength.

To adapt to the changes in the global market, Taiwan’s sports industry actively promotes digital transformation and technology applications, integrating artificial intelligence, the Internet of Things, and big data to create personalized and intelligent sports products and services. According to projections, the global sports technology market will exceed 90.5 billion USD by 2032, with a compound annual growth rate of 15%, positioning Taiwan at the forefront of this wave of innovation.

At the same time, the world is facing increasingly severe health and economic challenges. According to the WFSGI report, physical inactivity continues to affect over 1.8 billion adults and the majority of adolescents, becoming a leading risk factor for non-communicable diseases and placing enormous pressure on the global economy. Studies indicate that by 2030, physical inactivity will cause economic losses exceeding 300 billion USD, which is not only a health alarm but also a structural problem that industries and governments urgently need to overcome together.

As a key driver of the sports goods industry, we deeply understand our responsibility and mission to lower barriers to exercise and popularize sports equipment. WFSGI CEO Emma Zwiebler emphasizes that this initiative on health and wellbeing is also a critical battle concerning economic and social cohesion. We are willing and prepared to actively collaborate with the government to create win-win solutions, stabilize supply chains, enable more people to access sports goods, and promote widespread participation in sports.

Our association will continue to play the role of an industry bridge, facilitating policy dialogue, optimizing supply chain conditions, and assisting member companies in overcoming challenges and seizing opportunities. We firmly believe that through collaborative efforts, Taiwan and the global sports industry will embrace a healthier, more inclusive, and prosperous future.

Additionally, our association actively promotes cross-industry cooperation, helping businesses adopt digital operation models, strengthen brand power, maintain connections with global buyers, keep participating in international exhibitions, and enhance the international image of “Made in Taiwan.” Combining health policies with technology applications to build a nationwide sports ecosystem not only stimulates domestic demand but also expands global market opportunities, making it an effective way to robustly respond to global economic changes.