According to the statistics published by the European Union (EU), the annual economic revenue of the sports events operation is 2 percent of the global gross domestic product (GDP). All of the sports events have provided 7.3 million of job opportunities within the EU region. Therefore, the governments, the private sectors or enterprises have been watching this global sports movement closely. For the government, they need to encourage people to do sports so that the health condition of their nationals can be improved and the medical expenses can be also reduced. For the entrepreneurs, their employees can increase work performance once they get fit, in good shape or with better physical conditions. More importantly, business people need to catch up the future business chances and develop new products. Living in the era of internet of things (IoT), business people are good at applying the latest information technology and equipment to create innovative business modes. Then they can target the different consumer groups in the global markets to make more revenue.
For an example, sports consumer groups can be divided into the beauty and fitness group who mainly focus on the physical appearance and fitness conditions. Another group could be the leisure group loving outdoor or indoor leisure activities. Also we often know the health-caring group that is mainly consisted of the middle-aged or the elderly people. Naturally, they put much attention on their health conditions and care about the living quality. The above-mentioned groups will need different sports products or services based on their individual needs or requests. In addition, the internet of things (IoT) could be supported by the value-added analysis of big data, cloud computing, together with the intelligent family technology, the structure of healthcare services. Thus, the product and services could be expanded from individuals to families. Through the family networks, all family members could encourage each other to do sports regularly, or to make sports more like a way of living, or even to do sports in a funnier way by connecting people.
As indicated by statistics, generally speaking, the sporting goods could be put into several categories like fitness equipment, golf equipment and accessories, fishing accessories, all types of rackets, all kinds of balls, camping equipment, other sporting products and accessories and so on. In the first half of the year of 2019, the total export and import value of Taiwanese sporting goods have reached high up to 1 billion US dollars. Among the sports categories, fitness ranks first on the export performance; then golf, ski equipment and other categories. The growth rate of fitness equipment is 27.36%; golf equipment, 6.51%; ski, 27.07%. In principle, the figures indicate that Taiwan’s sporting goods industry is not yet affected by the current China-US trade war. The reason is mainly that the sports products are made in Taiwan, rather than in China. And this is the advantage. In 2011, TSMA established the fitness-manufacturing-sector alliance, called S-Team (S stands for sports). And it is consisted of fifteen fitness manufacturers and enterprises. Appling new concepts, S-Team manufacturing members need to master their production based on the theories of lean production. In the meantime, they also need to look for innovations from production to delivery process.
From 2017, TSMA organized overseas learning tours, once or twice a year. Besides, we also held factory observations activities, seminars, or network meetings for S-Team members to exchange opinions and information. As we all know, the future moves towards fast-shifting and few-quantity product lines and products will be made with AI technologies. In other words, we will have to upgrade the supply chain of fitness equipment in order to meet the future needs and markets. Only then, the high-efficient supply chain based in Taiwan can grab the high-end global markets. Also pooling appealing innovative minds and professional services, Taiwanese manufacturers could build up a high quality research center and manufacturing service institute in Taiwan. With enthusiasm, TSMA continues helping members to explore, or expand the global markets and make MIT (Made in Taiwan) more publicity on the international stage, or at the trade shows.
The annual revenue of the global sports and leisure industry has come up to 1.5 trillion US dollars. Averagely, it grows 5.7% every year. As estimated, Tokyo 2020 (the 2020 Summer Olympics) is going to increase more revenue of the sports and leisure industry, high up to 2 trillion US dollars. In addition, the global sports brands like Nike and Adidas, Lululemon Athletica a yoga-related brand, Puma and other global brands performed remarkably well last year as shown in their financial statements and stock prices.
It is clear that the booming development mainly comes from the popular sports trend. Also, the wearable devices get more popular in the recent years. Viewing the high sales of sports watches and outdoor products, we see the stock price of Garmin has hit a record high over the past decade. The other example, Planet Fitness, an American franchisor and operator of fitness centers, makes a new model of fitness club. Also Peloton, another American exercise equipment and media company founded in 2012, is creating new sports waves with videos and sociable networks. And in the 3rd season of Initial Public Offering (IPO), the market value is up to 8 billion US dollars. With no doubt, there will be a new and strong sports wind on the U.S. Wall Street.
In all, the industrial curve is upward. The future trend for the sports industry develops is to move with intelligent technology in the intelligent area, installed with intelligent training equipment and smart service system. Then, innovative sports products and value-added services will be much supported, applied and improved. The future of the global sports industry will be brighter with smart mobile devices and sports analysis on sports movements. As predicted, the cross-industries cooperation will create higher economic value. In combination with technology progress and cross-field business, the value-sharing concept can be put into practice. The professional services provides individualism fashion, social clubs operations, and interactive applications. All these different marketing strategies will demonstrate the advantage of Taiwanese sporting goods or services. MIT would be a high-quality image of our sporting goods industry. Essentially, we keep working on this business mode: recreating values, balancing profits and sustaining business models to explore international markets. Only then, the value of Taiwan’s sporting goods industry will shine globe wide.
The whole team TSMA would never stop helping all members to expand markets and promote health-enhancing sports nationwide in together with sports science. More importantly, social caring is another important sector to help us apply the knowledge of sports science. The daily exercise of the elderly people as we expects will bring another business market. We need cultivating sports experts, talented people in the health enhancement and long-term caring system. To keep a healthy, sportive and happy life on this small island is very so important that we can be a healthy and sportive nation to keep Taiwan’s sporting goods industry in the global markets as an important partner.