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the industries to fully describe the overall system. The
simulated results are surely the critical reference for the
policy promotion to the government.
Keywords
: entire population athletics, preventive health
care, system dynamics
1. Preface
This study is to utilize the situational simulation of system
dynamics and proceed situational simulations with regard
to our sports promotional strategies, national health care
effects and the future development. And the simulation
result could be taken as reference principle of adjusting
sports promotional strategies.
1.1 Research background and motives
According to the World Health Organization (WHO), the
study indicates that insufficient physical activities is now
the fourth major factor attributed to the global death
rate. In a large number of countries, there is an increasing
proportion of inactive population. There are about 21%
to 25% breast cancer and colon cancer, 27% diabetes
and 30% ischemic heart disease, the main cause of these
cancers is attributed to insubstantial physical activities.
How to put sports into good practice in people’s daily
life and how to actively manage national health care so
as to promote nationals mental and physical health will
become an issue which all people would like to move and
improve. Therefore, it is significant to apply a situational
method to simulate the interrelationship between sports
promotional strategies and national health care. Thus, it
becomes the motive of this research.
2. Literature review
Literature review is an important theoretical basis in a
research and also to support the rationality of the research.
The following passages are to discuss the relevant issues.
2.1 Construct a Sports Island
In the recent years, Sports Administration, Ministry of
Education, has carried out the promise given by President
Ma during his campaign, building Taiwan as a Sports Island.
Taking references of nationwide sports development in
Germany, America, Australia, China, Japan and Korea with
considerations of Taiwan’s national sports development, the
authority takes the concept of Pleasure in Sports and Live
Healthily and brings the Sports Island Establishment Project
for 4 years from 2010 to 2013. The estimated budge is 1.6
billion dollars. Its visions and structure is as followed (see
Figure 1).
Figure 1 Visions of Sports Island Establishment Project
(Wu, Long Sang 2012)