50 / 404
2 0 1 6 /
Y e a r b o o k /
T a i w a n S p o r t i n g G o o d s M a n u f a c t u r e r s A s s o c i a t i o n
50
5. The impact of the ageing
population
The next decade will see the active population fall as a large
number of baby-boomers retire.
The ageing population will also have an impact on social
protection and public finances.
On the current policies, ageing will lead to considerable
upward pressures on public spending. Gernerally budgetary
deficits of this type could compromise the future equilibrium
of pension and social protection systems. And perhaps even
the potential for economic growth or the functioning of the
single currency.
5.1 Populations projections
2015: Total population 508.224.000 Total over 65: 95.947.000
(18,9%)
2050: Total population 525.528.000 Total over 65: 147.816.000
(28,2%)
5.2 Key figures (EU 28)
- Rate of the population of working age in 2050 (aged 20-64):
52 %
- Rate of the population aged from 15 to 24 in 2050: 19 %
- Rate of the population aged 65 and over in 2050: 29 %
- Dependency ratio in 2050: 50 %
- Fertility rate in 2060: 1.68 children per woman
(replacement threshold 2.1)
- Life expectancy for women in 2060: 89 years
- Life expectancy for men in 2060 : 84.5 years
6. European older people
Segmentation
Market segmentation is the process of dividing
massmarket into groups of consumers that exibit
common or homogeneus buying behaviors.
It should be noted, that the following data are average
values. Keep in mind that Europe has very different
climatic conditions (Northern, Continental, Mediterranean
and South), historical cultures of origins and traditions
(Latin, Anglo-Saxons, Germans, Slavs, etc.), different socio-