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T a i w a n S p o r t i n g G o o d s M a n u f a c t u r e r s A s s o c i a t i o n
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park or somewhere else outdoors.
9.1 Phsisical Activities
The tipical activities: Walking, gym exercices, dancing,
taichi, yoga are physical activities preferred by the elderly
9.2 Sports
Institutionalized sports only played a relatively minor role
compared to younger age groups. ( see fig.n.4)
10. Products Challenges
Above information has shown that there are many
opportunities for companies in the sports industry to
propose new products to meet the needs of over 65.
With the new materials and new technology design
companies can offer products that are easier to use, more
protective and attractive to older people.
Shoes, clothing, accessories and spots equipment have to
incrise the research on the biomechanics of seniors.
The eating and the necessary drinks during sports
can customize the different needs of this category of
consumers.
Bags, backpack and what is necessary to carry clothing,
shoes and equipment, as well as lotions and cosmetics for
the care of the body before and after exercise, are other
interesting areas to improve.
The customisation concept of products can open up great
opportunities to meet the needs of these consumers.
The technologies of augmented reality and virtual reality
can be of great help to improve the performance of these
consumers.
Wearable technology may allow detecting in real time the
performance of the elderly, guiding them during physical
activities and alerting when he takes risks for their health.
11. Services Challenges
There are many value-added products and services
that will be developed for the growing group of ageing