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79

reduce the buffering power. This treadmill is well-designed for those above 45 years old.

Besides, the flexible running belt allows the user to do fast walking with bare feet and joyfully achieve the fitness effect

in an easy and cheering mood. At Taipei International Sporting Goods Show 2014, it made its initial presentation and

won All Star Awards 2014, gaining tremendous attention from overseas buyers and major media press.

Characteristics D: Crossing-industrial integration

Large united power and grab immense business opportunities

The traditional industries have made strides towards the way of energy saving, environmental, lightweight or function

development. If they can work with different industries, there might be more chances to explore new market. For

example, physiological intelligent clothes is one of the latest global wearing technology. TTRI has researched and

developed a series of monitoring fabric products for the elderly care or physical therapy purpose such as physiological

intelligent clothes, Bluetooth blood oxygen saturation gloves, 5-in-1 physiological monitoring clothes, posture

detecting vest, mobile electrical cardio gram braces, intelligent cardio rehabilitation device, etc. Supposed, in

cooperation with medical and healthcare industry, they find a tremendous potential business when the aging era is

upon us.

From the above-mentioned cases, nearby a dozen, we could find and test that as long as a product has multiple

functions, good design or user-friendliness, they would easily catch customer’s eyes winning favors. As a result, there

will be more orders and business. Embracing the characterization of traditional industries, if small-and-medium

enterprises can work with Taiwan Textile Research Institute (TTRI), Industrial Technology Research Institute (ITRI),

Footwear & Recreation Technology Research Institute, and other research institutes to empower themselves, they may

find they can compete with other bigger enterprises and save lengthy research and development. More importantly,

they can also unit with the same industrial companies like Taiwan Outdoor Group (TOG), A-Team (Taiwan Bike

Association), etc. so as to complete and strengthen the domestic supply chains and further integrate international

marketing, moving towards international brands.

At last, in the phase of moving the traditional industries and bring more innovative development, Mr. Jong-Chin Shen

as Vice Minister of the Ministry of Economic Affairs encourages the local traditional industries can take in new thoughts

and apply new technologies like cloud system, 3D printing technology, low-carbon production and so on. As to

textile, metal, mechanic, jewelry and other related industries, they could integrate the old skills or techniques into new

technology. They may save molding cost by using 3D printing technology as the initial mold to print an end product at

the spot to impress the buyers. He believes that this futuristic technology will assist the whole industrial designs and

competitiveness.