74 / 404
2 0 1 6 /
Y e a r b o o k /
T a i w a n S p o r t i n g G o o d s M a n u f a c t u r e r s A s s o c i a t i o n
74
Innovative traditional
industries sail towards
a new blue sea
Source: Trade Insight Biweekly Vol. 389
By Phoebe Yang, Reporter of Market Research Department/Business Report Section
Taiwan External Trade Development Council (TAITRA)
Due to the ever-changing technological development, a great number of materials have made many
breakthroughs. Certain traditional products applying new materials presents more functions, styles and also
become user-friendly. Indeed, these changes have won customers’ favor and also bring these enterprises
more new business chances.
Innovation and flexibility feature the competitive advantages of Taiwan’s industries. Supposed the traditional
industries would apply new materials or latest technologies and present their product differences and
characteristics, they might find a new blue sea of market in the future.
It is important that our enterprises shall not remain on the level of manufacturing, particularly the original
equipment manufacturer (OEM). Mr. Bai the director of Taiwan Textile Research Institute (TTRI) thinks that
OEM obtain a lower value. Only with the help of technology, they can add values. In the past, manufacturing
put focus on engineering and producing process. Nowadays, enterprises need to specialize not only in
manufacturing but also design and marketing. Only doing so, they can compete at the international markets.
Taking Taiwan’s textile industry for an example, it is significant to pay attention to annual fashion and styles