33 Taiwan Sporting Goods Manufacturers Association The Strategic Plan identifies, amongst others, four key priorities for the federation: 1. To increase levels of physical activity via the implementation of our MOU with the World Health Organisation. 2. To partner to support our members reduce their impact on the planet. 3. To further strengthen the industry voice in the Olympic movement and with priority International Sport Federations. 4. To build on our work to facilitate and promote free and fair trade. As a former professional-athlete, I’m proud to lead an organisation that prioritises physical activity. The benefits are clear, ranging from preventing diseases to enhancing well-being and mental health. However, the current global statistics are alarming, with over a quarter of adults insufficiently active and the next generation marking the lowest activity levels in history. And this is not just a health issue. It’s business. Without action, these inactivity statistics will impact the future growth of our industry. Together, we will build on our historic MOU with the World Health Organization to get the world moving more. We look forward to continuing to work with TSMA as we move into 2024 and begin implementing our new Strategic Plan. We thank TSMA for their ongoing support and partnership as a valued WFSGI member. Our members’ support will be the driving force for our collective success.
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