32 2024 TSMA 1. WFSGI Mrs. Emma P. (Mason) Zwiebler President & CEO, The World Federation of the Sporting Goods Industry wfsgi.org ‘Unite and support the global sporting goods industry to ensure a healthier, more active planet for all’ That is the purpose of the World Federation of the Sporting Goods Industry (WFSGI) and it a great honour to address TSMA members for the first time as the Interim CEO. Having dedicated five and a half years to WFSGI, it’s a privilege to now lead the WFSGI team, and to drive our collective purpose forward on behalf of our members. WFSGI proudly represents over 70% of the global sporting industry, including TSMA. With a powerful platform and a passionate industry, we have a responsibility to get behind the most pressing issues for our members and drive positive change. The past few months have been dedicated to working with the team and our Board on finalising our new Strategic Plan, our roadmap to be unveiled to member companies at our General Assembly at ISPO Munich in November 2023. We will be focussing on addressing the key global issues for our members, and actively collaborating to find solutions.
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