34 2024 TSMA 2. SFIA State of the American Industry After a record-breaking revenue industry sales growth of 15.8% in 2021, it was inevitable that performance could not be matched in 2022. But the 4.3% growth this year in the sales of sports, fitness, outdoor and active athletic apparel, footwear, and equipment still represents the second largest percentage increase our industry has recorded since 2010. That is good news, driven clearly by the most positive takeaway of SFIA’s sports participation analysis: the number of physically active Americans grew for the fifth consecutive year, both at the total and CORE measurement levels, with 77.6% of all Americans reporting taking part in one of the 124 sports and fitness activities that SFIA monitors throughout the year. This is a remarkable fact given the absolute roller coaster/disruption of routines, habits, and lifestyles our country has experienced since 2018. Fundamentally, this trend reflects a demonstrable uptick in the awareness Americans have today for the physical, mental, and social benefits of a physical activity. At the same time, supply chain hangover, rapidly rising inflation, and the looming threat of recession made for a complicated operational year for many companies Mr. Tom Cove President & CEO, Sports & Fitness Industry Association (SFIA)
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