28 2024 TSMA 03 產發署 Mr. Ching-Chang Lien Director-General, Industrial Development Administration, Ministry of Economic Affairs, MOEA, Taiwan R.O.C. The integration of technology in the sports industry is reshaping the landscape of intelligent educational and recreational experiences As COVID-19 restrictions are lifted worldwide, the sporting goods industry is experiencing significant growth driven by the maturity of digital technology applications and the development of sports leagues. According to a Statista survey, the total global revenue of the sporting good market is projected to reach $160.9 billion in 2023, with a projected compound annual growth rate (CAGR) of 6.02% from 2023 to 2028. Over the past year, the global sporting goods industry’s revenue has been affected by inventory adjustments at the retail level. However, the enthusiasm for sports remains unabated, and with major events such as the 2023 Chengdu WUG, the 2024 Hangzhou Asian Games, and the Paris Olympics on the horizon, channel inventories are gradually being depleted. The sports goods industry is expected to gradually recover to pre-pandemic growth levels in the fourth quarter of 2023.
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