29 Taiwan Sporting Goods Manufacturers Association Global lifestyles, national fitness habits, and consumer demands are constantly evolving. The pandemic accelerated industry transformation with the introduction of new technologies and facility types, leading the sports goods industry towards diversification and targeting specific demographics. The establishment of independent clubs and studios has also fragmented the market for chain fitness clubs, emphasizing “depth” or “specialization”. This trend has propelled the growth of smaller-scale fitness models and ushered in a new wave of “wellness industry” trends such as indoor fat reduction and preventive medicine, expanding opportunities within the industry. Ministry of Finance statistics indicate that the number of sports-related businesses has steadily increased from 2,511 in 2017 to 5,482 in 2022. Notably, businesses in the “Other Sports Services” category have more than doubled, indicating that more information and technology service providers are entering the fitness sector, creating new lifestyle experiences. Moreover, the ongoing focus on industry digitization is a key driver of development. According to research by Spherical Insights & Consulting, the global sports technology market was valued at $201.3 billion in 2022 and is projected to reach $763.9 billion by 2032, with a CAGR of 14.27%. The integration of technology sports events and the continuous innovation of sports-tech products and platforms are key drivers of growth in the global sports technology market. Both online and offline sports-related activities are witnessing significant investments in areas such as data analytics for sports, sports performance monitoring, virtual reality applications, and sports wearables, all of which are contributing to the expansion of the global sports technology market. For example, several national sports centers have already integrated smart technology, establishing facilities such as intelligent badminton courts, futuristic baseball halls, solar-powered sports mats, VRBOX virtual shooting ranges, immersive smart spin bikes, and indoor golf simulators, among various other technological equipment. Such innovations are providing the public with fresh and exciting sports experiences. Sports goods industry players are continually pushing to integrate IoT with key technologies such as
RkJQdWJsaXNoZXIy MjIwMjA1