27 Taiwan Sporting Goods Manufacturers Association internationally; for example, through the World Baseball Classic (WBC), the Tour de Taiwan, Germany’s FIBO Global Fitness, and other internationally renowned events and exhibitions. Moreover, through live social podcasts, digital advertising, and other kinds of online/offline outreach, as well as through Taiwan’s outstanding sporting goods, we can jointly enhance the image of Taiwan’s industries. Thus, it is our hope that more sports and fitness enthusiasts will learn about and love Taiwan’s high-quality sporting goods. The Taiwan Sporting Goods Manufacturers Association (TSMA) is the most representative sporting goods association in Taiwan. It upholds the aim of providing service, promotes the image of manufacturing excellence in Taiwan, actively organizes delegations to participate in international exhibitions, and helps businesses expand sales abroad. Its results have been truly remarkable and worthy of recognition. Published regularly by the TSMA, the Sporting Goods Procurement Guide is the best way for domestic and foreign businesses to search for various channels for procuring sporting goods made in Taiwan. Since the Guide contains rich and detailed content about reputable Taiwanese brands, it can be called a “Treasure House of Brands” in Taiwan’s sporting goods industry. I believe the Guide will help create more business opportunities for industry stakeholders, while promoting Taiwan’s outstanding products throughout the world.
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