2024 TSMA

26 2024 TSMA 02 國貿署序 According to statistics from the Health Promotion Administration (HPA), the average life expectancy of people in Taiwan exceeds 80 years, but the number of unhealthy years is 8.4, during which those people may be bedridden, confined to wheelchairs, or require individual care, thereby causing a great deal of inconvenience. Thus, it is important to reduce the number of unhealthy years. The easiest and best way to accomplish this is for everyone to adopt an exercise routine that suits them from the time of their youth to retirement. Everyone can develop a good exercise regime by choosing appropriate sporting goods and equipment. Taiwan’s sporting goods industry boasts a complete industrial cluster and rich developmental experience. Ms. Cynthia Kiang Director General, International Trade Administration, Ministry of Economic Affairs ( TITA ), Taiwan R.O.C. Its high-end goods, such as outdoor products and fitness equipment are world-famous, while its excellent MIT product image is highly appreciated by foreign buyers. Moreover, with complete industrial supply chains, international buyers can make efficient procurements in Taiwan from finished products to components or from OEM to ODM to meet their specific needs. Therefore, we sincerely urge buyers to earnestly purchase high-quality MIT sporting goods because Taiwanese manufacturers are definitely their best business partners. “Taiwan Excellence” is a collaborative brand of Taiwan’s innovative and added-value products, of which Taiwan’s sporting goods are the most popular. Every year, the best products are selected and promoted

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