25 Taiwan Sporting Goods Manufacturers Association of the fitness industry. Sports technology is a cross-fields industry that encompasses knowledge and technology from various professions such as medicine, biology, electronics, and information technology. Taiwan’s fitness industry should leverage the advantages of its domestic IT industry, actively engage in international innovation collaborations, learn from advanced international researches and applications in sports technology, and simultaneously promote Taiwan’s achievements in sports technology to the global market. Furthermore, this shall upgrade market values and enhance international recognition as well as influences of the fitness industry in Taiwan. Facing the global aging population, the health of the elderly has already become an urgent issue for many governments. Moving with the advances of healthcare and technology, human lifespans are prolonging. Evidently, keeping muscle mass is an essential aspect to maintain physical functions in daily life. Designing exercise programs for the elderly can incorporate functional trainings to improve basic balance, coordination, muscle strength, and endurance, thus enhancing the quality of life for the elderly. In addition, modern people recognize how important to keep their quality of life and well-being, enjoy leisure, travel, and more, all of which underscore the significant business opportunities within the sports and health industry. “Made in Taiwan” is a brand with a rich history and cultural heritage, representing the hard work, innovation, quality, and service of the Taiwanese people. The sports industry in Taiwan should fully leverage the advantages of “Made in Taiwan” and emphasize the unique characteristics and differentiation of Taiwanese sports products and services. This could include a focus on user-friendly design, adherence to environmental standards, adaptability to diverse cultures, and so on. This will help better the brand image and trustworthiness of the Taiwanese sports industry, allowing the “Made by Taiwan” brand to shine brightly once again. At the same time, TSMA upholds the primary mission of service and industry promotion, advocating an all-people sporting culture. We strive to assist businesses in gradually transitioning to digital operations and upgrading their business models while facing a new norm of life during the pandemic. We are continuing to provide recommendations to the government, proposing policies that can enhance nationwide sports participation and promote proper physical activities for the elderly. This includes expanding the domestic market for sports equipment and tailoring initiatives to cater to various user demographics. Leveraging the characteristics of digital technology, we make efforts to assist the government in driving policies, cross-integrating sports industry platforms, aggregating vast amounts of cloud data, expanding business opportunities in exports, and promoting Taiwan’s image as a manufacturer of quality goods (MIT).
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