2021 TSMA

74 2021 Taiwan Sporting Goods Manufacturers Association The Ongoing Trends of the Elderly Fitness Market Chen, Hung Ping Personal Trainer Preface Over these five years, more than 60% of the client groups who I have taught belong to the elderly group. I come to find that nowadays more elderly people have a better sense of weight training, compared with that five years ago. A great number of people are more aware of the importance of muscle strength after they got injured suffering with pains. Especially after they received instructions from the physicians or physical therapists, they ought to train their muscular strength. No doubt, I personally think this is a great advantage for the fitness industry. The fitness-related knowledge vis-a-vis medical care system come closer than before. In consequence, this is a powerful push or motivation for the elderly people. After all, the majority of people have more trust towards the advice given by the medical professionals in the system than family, relatives or friends, or even the fitness coaches at the gym. However in the fitness gyms of Taiwan, the elderly group is still a minority. What I have observed, the percentage of the elderly group at Taiwan’s fitness gyms is about 10% to 15%. 1 or 2 out of 10 people in the gym is an elderly. In my opinions, the elderly people are slower than the young to get the online information and to learn about fitness. In the meantime, they are trapped with uncounted incorrect sports knowledge from the past. Many people do not know how to start. Or they are not willing to spend money to have one-on-one couch or even they can spend money to go to gym but they do not find appropriate coaches with qualifications. Some of them go to gym and are urged to buy 20 to 50 courses at one time. Once they finish these course, they are