2021 TSMA

73 understood that the sports and leisure industry shall not simply pursue all the sports techs installation or solely rely on the hardware progress, as indicated in the following table from Phase 1 to Phase 2. More importantly, they shall realize the value of user experiences, back to user demands and innovative functions to bring in fresh experiences or feelings as shown in Phase 3. And this shall be the soft skills of sports technology. The universal usage of 5th generation wireless systems as well as the new norm of after-pandemic life, as predicted, there are three trends of the sports industry: the creation of quantization tools, so called data analysis, will replace personal and subjective judgements. The ordinary people are the target groups and the sports services become common and the social inter-connection system will become the keys of customers’ stickiness to sports products. Therefore, the sports enterprises ought to move quickly so as to provide soft services including content and applications as well as the hard equipment including manufacturing capacity. Plus data analysis and applications to accurately develop products and services to meet market demands, providing differentiated sports contents to different sports groups, and all these strategies will help our sports industrial leaders to create their blue ocean markets.