2021 TSMA

72 2021 Taiwan Sporting Goods Manufacturers Association continue to train themselves at home. There are also some sports lover to change their sports fields from indoor to unrestricted outdoor fields such as golf. Some use wearable devices to participate in virtual sports games so as to avoid group meetings, e.g. virtual marathons. Or they stay at home and look for virtual sports experiences. They also care about their food and take more complementary nutrition after sports in order to keep fit. 3. For the ordinary people: They usually lack of sports habit and continuation. They shall try the sports pattern with fun, socialization and freshness. Based on the 2019 Survey on Sports Status Quo of Taiwan Nationals, the main fitness methods for the majority of people are hiking and walking. However in the long run for those who have sports habit are the people above 60 years old and their consumption power is not high. Nevertheless people’s rising awareness of their health and lifestyle come from the prevailing global pandemic conditions. Consequently, the consumer groups of the sports industry are expanded. And the sports market become larger, especially the young generation and the people who do not have regular fitness habits. It is difficult for them to continue doing sports. Thus, it is essential for them to take part in sports with fun, socialization as well as freshness. These factors are more important than training efficiency. When buying sports products, they put emphasis on uniqueness and topic issues. They appear to have high acceptance of smart sports products with modern technology. Accordingly many sports entrepreneurs put these elements of entertainment e.g. gaming and technology e.g. digitalization on their products. They expect to grab new groups of customers in the post-COVID-19 era. Apart from that, this wave of pandemic make more people to watch sports events at home. Because there is no tense and enthusiastic feelings while watching games at home, they would love to look for those events which can present a sense of presence. Conclusion Right now the global economy due to the widespread global COVID-19, the U-shaped recovery curve indicates that the global industries are living at the bottom of this U, the declination period. And owe to the confidence question of the ordinary people, the economy is in a quite slow recovery condition. In such a trend, for the sports industry, it is a crisis but also a turning point. Many entrepreneurs start to apply technology innovation to create new business opportunities. And they finds ways to stimulate consumptions. From the status quo and the problem analysis of the sports industry, it could be well