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Taiwan Sporting Goods Manufacturers Association
elderly had in the past. Their life does not rely on medical
or nursing institute. In contrary, they demonstrate to be
active. Thus, IEK call the new elderly with unique lifestyles
as the “Happy Aging”. Doing sports is the most distinct
lifestyle of the Happy Aging from the other elderly people
in stereotype.
1. More people in the Happy Aging
doing sports than the other age
groups
Most of the sporting goods are focus on the younger
group. It seems that there is not enough confidence
on the consumption power of the Happy Aging. Even
so, according to the statistics provided by Sports
Administration of the Ministry of Education, calculating
the number of people at different age groups who do
sports 3 times a week at least and 30 minutes each time,
an interesting fact indicates that the sports population
increases 10% once the age group increase 10 years. In
the age group of 40 to 50 years old, the sports population
is 30-40%; in the age group of 50 to 60 years old, the
sports population is 55 %; in the age group of 60 to 70
years old, the sports population is 70%. What is more
interesting, among those younger than 60 years old,
the statistic indicates that more females than males like
Source from Sports Administration, Ministry of Education, 2014.
Summery graph by IEK ITRI
male
female