TSMA YEARBOOK 2017

2017 Yearbook

Finding Sports Demands of

the Happy Elderly Groups

inTaiwan and in China

so asto Explore Business

Opportunities

By Shun Hsiang Chang,

Manager of Health care & Consumer Behavior Research Department.

Industrial Economics and Knowledge Center, Industrial Technology Research Institute (IEK, ITRI)

If the birth rate cannot increase speedily in a short

period of time, aging seems unavoidable in the society

of Taiwan. According to the Population Projection for

R.O.C. (Taiwan), Taiwan, since 1993, has already become

an aging society, that is, more than 7% of Taiwan total

population above 65 years old. As estimated, its aging

population will double in 2018. In other words, more

than 14% of the population is above 65 years old. Then,

Taiwan will be officially an aged society. Compared the

developed countries, the aging population grows much

faster in Taiwan.

Industrial Economics and Knowledge Center under

Industrial Technology Research Institute, briefed as IEK,

has conducted a wide-ranged survey biannual from 2010

onwards about the lifestyle and trends of the seniors in

Taiwan and in China. The surveys are conducted in 6 cities

in China including Beijing, Shanghai, Guangzhou, Wuhan,

Chongqing and Chengdu as well as 3 cities in Taiwan

containing Greater Taipei City, Taichung and Kaohsiung.

There are more 600 effective samples each every above-

mentioned city. The interviewee is between 50 to 75 years

old, the middle aged and the elderly who have a middle

or high monthly family income.

Nowadays, the healthy elderly with a middle-or-high

income lead a lifestyle unlike the stereotype which the