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2017 Yearbook
In recent years, the rising wave of fitness and exercise among
the public has not only led to an overall awareness of the benefits
of athletics but has also fostered the development of the sporting
industry. In fact, as the sporting and leisure industries develop into
mainstream industries, the industrial value they represent cannot
be ignored. Since Taiwan’s sporting goods industry has focused
on manufacturing outdoor products, fitness equipment, and top-
notch sporting goods, establishing excellent brand images can
help enhance its international reputation and promote business
opportunities for foreign buyers to procure Taiwanese sporting
goods.
In 2015, the global economy entered a period of low growth
called the “new mediocre.” In order to upgrade and transform
Taiwan’s industries, the MOEA will coordinate in promoting the
president’s campaign pledge of creating core values of “innovation,
employment, and equitable distribution,” thereby giving impetus to
Taiwan’s new economic model for transformation and sustainable
development by focusing on the development of the “5 + 2”
innovative industries, which includes: the building of an Asian Silicon
Mr. Chih-Kung Lee
The Minister Ministry of Economic Affairs