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Taiwan Sporting Goods Manufacturers Association
changes. Where is the next step for Taiwan? The new government has taken office from this May and introduced New
Southbound Policy with necessary moves. How does our industry make good use of its own competitive advantages
so as to get business opportunities? It is vital now that Taiwanese manufacturers shall solidify their basics and improve
management based on lean production concepts. Then directing the Servitization for Manufacturing and Service
Differentiation Models into the enterprises, they can enhance operating capability and integrate itself with innovative
engine, acknowledging the new techniques and momentum and cooperate with different industries. There might be
a chance to turn around to get victories. Also the resource of the industries, the government, the academics and the
research institutes shall be collectively integrated so as to provide instant global marketing information and observe
the changing political and economic environment for the enterprises so that they can make the first move and get
advantages. Also they can take references for their management and strategies to better understand where the
business opportunities are.
Additionally, from the governmental white paper about sports policies regarding to all people sports including
all-around all-people sports organization and rules, promoting sports participation and recruiting sports volunteers,
increasing regular sports population, providing sports and health information, enhancing national physical strength, re-
introducing traditional sports and introducing new sports and constructing quality sports culture and so on. There are
a great number of strategies relying on industrial, governmental, academic sectors as well as the crossing integration
among the industries and governmental departments. Now the total value of the global sports industry and leisure-
related is about 1 trillion and 500 billion US dollars. In view that the governmental around the world actively promote
all people sports, the trends of health, healthcare and sports will not change; therefore, the prospects of the sports
industry are still promising.
Taiwan Sporting Goods Manufacturers Association will continue to lead the sports enterprises to expand
international markets. Also it is an important communication bridge between the industry and the government to
assist the government to promote the development of Taiwan sporting goods industry and carry out the sports-demo
spot plan to promote all people sports and increase regular sports population for better physical strength. We continue
care about the health-improving physical activities for the middle-age and the elderly people. We wish Taiwan can
cultivate more health and long-term healthcare talents. In 2016, Sports Administration also officially announces Sports
iTaiwan. It is an all-people sports plan corresponding with the governmental visions, Health People, Excellent Sports
Skills and Sportive Taiwan, so that Taiwan can maintain a significant position in the global sports markets.