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Taiwan Sporting Goods Manufacturers Association
sunset industry. Now the bicycle companies and manufacturers are making innovation efforts and aiming at new
target markets with their R&D investment in high value added bicycles such as mountain bikes, folding mini bike,
off-road bikes and e-bikes. Furthermore, the cycling industry has lifted its entire industry trend curve by focusing
on the derivative services and made Taiwan reclaim its title as Bicycle Kingdom. Taiwan cycling industry is export-
oriented. According to the statistics of Taiwan Transportation Vehicle Manufacturers Association, the export rate is
90%. The domestic sales were not up to 10%. In 2001, both the production and exports declined due to the exodus
of the cycling industry to China, Vietnam and other regions. In 2003, the total number of bicycle exports was about
38.8 million, the lowest record. However, the total export output value climbed as the average unit price started to
grow with the increase of high value added bikes (see the following picture).
In 2015, the total number of bicycle
exports was about 41.9 million valued 6.25 billion NT dollars. And the average export unit price continued to increase
from NT$13,570 in 2014 to a record high of NT$14,932 in 2015. It shows that Taiwan cycling industry has succeeded
in expanding international markets by providing high-valued bicycles and services to enhance the export industrial
value.