TSMA Yearbook 2019

67 Taiwan Sporting Goods Manufacturers Association record and upload the sporting process to the clouds for a long period of time • Warning sound to remind: While reaching the targeted sports amount, there are warning sounds to remind; thus, the user can do sports with more instincts. • Auto positioning to start sports: For the very first, the user needs the sports instructor to help setup the personalized position on the sports equipment. Afterwards, the user only has to use his or her key card to register and the sports equipment will automatically adjust to the preset position. • Auto planning training courses: The system of the Clouds and fitness equipment will start automatic arithmetic of the sports strength and plan the next sports target. Conclusion and suggestions The development of ports equipment moves to- wards technology, intelligence, clouds, far distance, and interactive media. Going with the rising aware- ness of sports and health in Taiwan, the sports services increases rapidly. To provide sports equip- ment together with the sports service will assure the broader effects of the complete sports industry. The core value of sports service is the interactions and emotional exchanges among people. No mat- ter products or services, the applications of sports technology is not to replace the service providers. The key is to give clients more considerate and cus- tomized services with efficiency. The sports services to the middle-aged and el- derly people differs from those of the young and adults. In addition to sports, there shall be cross- field professionalism such as medical treatment, rehabilitation, elderly physical and psychological studies, cross-generation interactions and com- munication skills. Taking reference of the sports rehabilitation experiences in Singapore, the ad- vanced technology and skills are important but the key to success is to convince the middle-aged and elderly people from rejection, to acceptance and furthermore willing to take part in sports and rehabilitation. It is worldly well-known that Tai- wan is specialized in research and development of sports equipment, manufacturing technologies and stable product quality. In face of the waves of the eldering population, the sports service industry for the well-being, healthy sports life of the mid- dle-aged and elderly people is not emerging yet. Obviously, it is a gap at present. How to apply the sports equipment and sports service and build up a systematical service model will be a great potential market for the sports service industry.