TSMA Yearbook 2019

62 2019 Yearbook development aims in Taiwan is still the young people or adults. Therefore, the great potential markets of the middle-aged and elderly people to promote sports is there to be developed. There are a great number of consumers whose needs are not met yet. There are a lot of business chances which the sports entrepreneurs can explore and develop. B.Gym Tonic Solution is a sports and physical therapy solution for the middle-aged and elderly people in Singapore. Singapore is a country whose administration is highly developed. It provides more efficiency to the public. In addition, its commerce is considered mature. As known, this country is a melting spot of the eastern and western cultures. In terms of the health-care infrastructure, its medical care also ranks atop around the globe. It is often taken as a city-type model country within the international communities. The majority of the peo- ple in Singapore is ethnic Chinese, more than seventy percent of the total population. It shares the Chinese traditional values and living style similar to Taiwan. With such advantages, the sports development experienc- es in Singapore is worth being taken as a good reference for Taiwan. Like the present challenges in Taiwan, Singaporean government is also facing the challenges of its domestic ageing population. At present, the ageing societies, that is, has more than seven percent of the total population over sixty five years old. Singa- pore has become the most severe ageing country in the ASEAN countries. Now the government in Singapore, enterprises, or the non-government sector consecutively take active measures to provide health-care related services to meet the demands of its ageing population.