TSMA Yearbook 2019

61 Taiwan Sporting Goods Manufacturers Association the prolonging positive effects of exercising is more than what we know and imagine. The pro- gram, Exercise is Medicine, is an initiative brought up by American College of Sports Medicine (ACSM) in 2007. It encourages all the medical staff and health-care service providers to learn about the knowledge between sports and medical treat- ments. Thus, sports therapy can be placed in the medical plan and treatment. Furthermore, patients can be introduced to the professionals of physical fitness so as to receive the most effective treatment and keep a healthy life after leaving the hospital. In addition, Exercise is Medicine, for the first time, is included as the major indicator of 2017 global fitness trends. It is ranked seventh in World Survey of Fitness Trends for 2017. It is also placed twelfth in the World Survey of Fitness Trends for 2018. It is so obvious that sports is essential to maintain and improve physical health conditions. For more refer- ences, please click https://kknews.cc/zh-tw/health/ l2eyorg.html A.The high level of difficulty to design sports apparel for the mid- dle-aged and the elderly people. Few sports industrial entrepre- neurs are investing in this field and providing the relevant sports services According to the annual reports of the Status Quo Survey of Taiwanese Sports Population and Development issued by Sports Administration under the Ministry of Education, more than half of the middle-aged and elderly people are doing sports in their neighborhood, that is, nearby parks, plazas, and pedestrians. The next is the sports fields within the campus or the national fitness clubs or nationals sports center. With a view of unique physical functions and psychological conditions of the middle-aged and elderly people, the design of sports apparel requires a higher level of complexity and pro- fessionalism. For an instance, the middle-aged and elderly people often have the problems of high blood pressure, high blood sugar, and high blood cholesterol as well as joint problems which are chronical diseases in the modern times. If the health service providers for exam- ple sports trainers are not well-informed, they might lead these people to get injured and dis- putes happen from time to time. What is more, certain challenges needs to be overcome. For examples, for the middle-aged and elderly people the commuting distance, sports habits, physical endurance, emotion control, patience, payment habits and personal willingness are all unique, or different. From the above-mentioned, currently the target group which the sports fitness service and industrial