TSMA Yearbook 2018

109 Taiwan Sporting Goods Manufacturers Association As to the health-maintaining approaches for the domestic ageing population (see Diagram 10), the percentage of the people who do regular exercise is 60%. 53% of them plan to go on field trips to maintain their mental and physical health. Those who have health-nourish food is 41%. And 24% of them take house health monitoring, inspection or health checks. Obviously, the old people have high awareness of health care. They also take preventive approaches from being ill. Entrepreneurs may setup target groups and provide relevant products or services respectively. Diagram 10. The approaches for the domestic ageing population to maintain health Source: IEK (2012) According to the report issued by the Chinese Ageing Work Committee, from 1999 onwards, China has become an ageing society. Until the end of 2004, the number of the people over 60 years old reaches 143 million. As calculated, the ageing population in 2050 will reach 480 million, which is nearly one fourth of the global ageing population. China will be a nation which has the largest number of the old people in the world. From 2014 to 2050, the potential consumption of Chinese old people will grow from 4 trillion RMB to 106 trillion RMB, rising from 8% of the Chinese GDP to 33%. No doubt, China will be the largest market potential in the global silver industry. Regular Excise Field Trips Preventive Healthcare (Healthcare Products) Medical treatment Home Health Inspection or Disease Check Health Management or Health Check Home Massage, Fitness, Electrotherapy Treatment or Activities to Fight against Ageing Go to the Fitness Center Doing Excise 1% 2% 8% 23% 24% 32% 41% 53% 59% 0% 10% 20% 30% 40% 50% 60% 70% 1 2 3 4 5 6 7 8 9