Along with the upward global national income, more and more people start to pay attention to health food, nutrition and regular sports to prevent diseases. Sports not only reduce the chances of obesity, cardio-vascular diseases, cancers, and diabetes, etc. but also provide positive effects to decrease negative emotions and to improve living satisfaction. By promoting the concepts of physical sports and health, a great number of people change their consumption behaviours. In the meantime, viewing the social problems of low birth rate and aging societies, the population problem is the ongoing increasing seniors. In addition, the healthcare value has been raised. Sporting goods industries need to know how to innovate and develop products so as to enhance living quality and meet other kinds of human needs. Meanwhile, we also need to promote the Green Industry and infuse the environmental concept into the sporting goods industries. And I believe that there shall always exist immense business opportunities in the near future.

At present, the global economy is under the double storms arisen by the European Union and American economic crisis. Again, these crises give hard blows on the economies of all other nations in the world. And the global perspectives are prevailingly pessimistic. As predicted by economists, the global growth rate will slow down and the secondary global economic recession is immanent. Estimated, the global consumption will stagnate or decrease. Consumer-oriented industries will be definitely under the immerse impacts. From January to August of 2011, the export value of Taiwan's sporting goods industry is about 975 million US dollars; compared with 2010, the export grows 5.96% without any sign of recession. Even so, continuously affected by the constantly-changing values of global currencies, the prices of the international oil and of raw material, Taiwan's sporting goods industry needs to well manage the decades-long manufacturing experiences and knowledge so as to keep up its international competitiveness in the long run.

Viewing different categories of sporting goods, from January to August of 2011, compared with the same period of time in 2010, Taiwan's fitness industry still enjoys a strong growth rate of 12.94%. Especially we noted the magnificent 250% growth on golf clubs set among the golf equipment. Besides, according to the statistics, nowadays consumers have paid high attention to high-end products. Besides, tennis rackets, skates, and balls also grow slightly. From these figures, there are preferable changes of sporting goods.
Taiwan Sporting Goods Manufacturers Association (TSMA), in support of the government's policy to enhance the competence of industrial clusters, has gathered leading fitness manufacturers to established S-Team (S: Sports) in 2011. The core members are leading fitness brands and manufacturers, for the futuristic vision to empower fitness' high-tech production, design, research and development in Taiwan. S-Team members, signing the memorandum, aim at upgrading the industry from manufacturing level (OEM / ODM) into an international brand image. Hopefully, S-Team with sound capacity and management will create an international high-end fitness manufacturing, R&D hub with the power of international resource distribution and a stock and goods distribution centre so as to solidify its international competitiveness. Especially after Taiwan's government has signed Economic Cooperation Framework Agreement (ECFA) with China, Made in Taiwan (MIT) takes effects to the largest extent. As expected, MIT becomes a quality brand image and provides the best niche for Taiwan's sporting goods industries.

As the President, I am very glad to see the new phase in Taiwan, that the government has provided concrete policies to help Taiwan's industries to upgrade capacities and the achievements are remarkable. Supporting the government's strategic vision "Strengthening Taiwan, connecting with the Asia-Pacific region and positioning globally," I believe that we will create more advantages for Taiwan's economy and meanwhile, I will work closely with the government, my members and all sports people and make my best efforts to promote Taiwan's sporting goods industry. I wish all great success in this coming 2012!