Dr. George Wood

Chairman
Taiwan Sporting Goods
Manufacturers Association



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In the progress of science, more researches and scientific journals indicate that doing sport has a direct cause-and-effect with the modern diseases, such as arteriosclerosis, high blood pressure, cancers, diabetes, manic depressive disorder, major depression, etc. In the meantime, the population data of the leading countries around the world also reveals that the global population is aging; accordingly, health issue and healthcare concept are growing day by day. As a result, the demand of sporting goods has also increased with the growth of national income, higher living quality and other needs. Consequently the scale of the sporting industry becomes extreme broad and wide. And the growth space is large as well. As we can see in the future, the sporting goods industry will be definitely booming and promising. And there will be immense business opportunities.

Taiwan・s sporting goods industry together with the government and the private companies have contributed more than thirty years. We have accumulated abundant experiences in the sports manufacture. The sports peripheral industry has deep and solid base. Moreover, its technology is very mature. In addition, with the guidance of the government, R&D is much of emphasis. The government continuously encourages the manufacturers to create new products and new styles so as to catch the global trends. Thus, Taiwan・s sporting goods industry can win the trust and recognition of global buyers so that it can become one of the significant suppliers in the global sporting goods industry.

Under the impacts of the overwhelming global financial tsunami, the export value of Taiwan・s sporting goods industry of 2009 is 1 billion US dollars around. Compared with that of 2008, 1.41 billion US dollars, there is a 30% severe slump. Not only is it affected by global financial tsunami but also it is influenced by the values of the global leading currencies, the soaring international prices of raw oil and raw materials, etc. At the hard times, the sporting goods industry still remains competitive and advantageous. Indeed, it is a hard-earned status. Among the product categories, fitness and golf equipments stay atop as the leading products. As to water sports, tennis and outdoor equipments, they share a mild growth, which reflects people・s changing attitudes towards outdoor sports and leisure activities.

In the past, Taiwanese manufacturers were devoted to the development and upgrade in the production aspect. Now it needs to accelerate product R&D, designs and high-technology mass-production capacity of producing process so as to build its brand images and good publicity of OEM and ODM. Together with international work distribution resources and established a Manufacturer-Established Logistic Center, only then, Taiwan・s manufacturers can increase its international competiveness. Nowadays money is really hard-earned. At present, Taiwan-made products are of much better and higher quality. Creating Taiwan・s brands shall be the directions which we should head for. In the future, :Made in Taiwan・ sporting goods should become a kind of property, an image of quality. As if people talk about brands of fashion and dress, people associate it with Italy. Such a value is what we, Taiwanese sporting goods manufacturers, endeavor to create.

Taiwanese have the diligent and fighting spirits so as to create the economic miracle. Now we all are facing the challenges of globalization, internationalization as well as liberalism. Due to the open cross-strait relationship, Taiwan・s sporting goods industry could have more development. At the same time, it also brings more challenges. Fortunately, we have the deep and broad foundation. I believe that we can create another miracle. In the future, we still need the support from the government and we will continue to carry out the industrial consulting projects financed by the government. Then, the sports industry here can successfully transform itself and advance technology, strengthen research and development as well as design. And further we can increase the added value of the sporting goods .Made in Taiwan.・ In addition to following all kinds of governmental policies and guidance, I will try my best to play the role well as the Chairman of Taiwan Sporting Goods Manufacturers Association (TSMA) to bridge the industry with the research units and with the government sectors. Undoubtedly, my foremost work and concern is to promote the development of the sporting goods industry. I will contribute my personal efforts for the prosperous future of Taiwan・s sporting goods industry.

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