8 2026 TSMA Feature Articles ___________________________________________ 44 The Dual Turning Point AI as the Core Resilience Mechanism for the Sporting Goods Industry By Ms. Julia Liao Director of AI R&D Department, HuiTong Intelligence Co., Ltd. 53 The New Generation of Sports: How Technology is Reshaping the Future of the Sports Industry By Tzyy-Yuang Shiang, Ph.D. Dean / Chair Professor College of Sports & Recreation, National Taiwan Normal University 60 Future Industrial Opportunities in AI-Driven Sports and Health Technologies By Ph. D. Lin Hong-Dun Division Director, Cultural & Sport Technology Service Systems Technology Center
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