53 Taiwan Sporting Goods Manufacturers Association The New Generation of Sports: How Technology is Reshaping the Future of the Sports Industry Tzyy-Yuang Shiang, Ph.D. Dean / Chair Professor College of Sports & Recreation, National Taiwan Normal University Preface From recent international academic conferences and sporting goods exhibitions, we can observe a clear trend in the evolution of sports science instruments: shifting from fixed, marker-based, and costly laboratory equipment toward wearable, markerless, and AI-integrated applications. The focus of technology is no longer solely the pursuit of extreme precision, but rather convenience, intelligence, and real-time usability. This transformation symbolizes a major milestone in sports science: moving from the ‘closed laboratory’ into the ‘real world’, allowing professional technologies to merge into our daily lives. Nowadays, with just a smartphone, a laptop, and a simple sensor or application, we can instantly measure our sports performance and posture. This not only makes sports science more accessible to the general public, but also enables coaches,
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