30 2026 TSMA 04 貿協 Mr. Simon Wang President & CEO, Taiwan External Trade Development Council, TAITRA In the face of global economic landscape, Taiwan’s sporting goods industry—backed by robust manufacturing and innovation—has shown strong resilience and steady growth. From January to September 2025, Taiwan’s exports of sporting goods reached USD 1.36 billion, up to 5.2% from the same period in 2024, highlighting continued breakthroughs and steady advances despite challenges. With the expanding application of artificial intelligence(AI), the Internet of Things(IoT), and big data technologies, Taiwan’s sports industry is accelerating its digital transformation to deliver smarter, more personalized products and services, and steadily establishing its position as a key player in the global sports technology arena. The Taiwan Sporting Goods Manufacturers Association (TSMA) has long served as a vital bridge between local sup-
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