25 Taiwan Sporting Goods Manufacturers Association Meanwhile, the Ministry of Economic Affairs (MOEA) continues to promote products with the most innovative value and superior quality in international markets via “Taiwan Excellence” selections and “Taiwan Excellence” branding. Taiwanese sporting goods are one of the most popular categories in the “Taiwan Excellence Awards,” with many products standing out over the years. These products have linked with various international competitions, such as the World Baseball Classic (WBC) and the Tour de Taiwan, while digital marketing and media exposure have showcased Taiwan’s industrial prowess and innovative image to sports fans around the world. Over the years, the Taiwan Sporting Goods Manufacturers Association (TSMA) has pursued the objectives of “being service-oriented and promoting Taiwan’s manufacturing” by actively organizing delegations to attend international exhibitions and helping businesses expand into overseas markets. The TSMA has gained fruitful results and is highly recognized by the industry. The Sporting Goods Procurement Guide is regularly published by the TSMA, compiling detailed and comprehensive information about major domestic brands. It has become the best tool for local and foreign buyers to find high-quality Taiwanese sporting goods. Indeed, it can be called the “Brand Treasury” of Taiwan’s sporting goods industry. Looking to the future, we hope that through the joint efforts of the government and industry, Taiwan’s sporting goods industry will continue to demonstrate its brand spirit of “professionalism, innovation, and sustainability,” thereby allowing the world to see Taiwan and enabling Taiwanese brands to go global
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