24 2026 TSMA 02 國貿署序 Mr. William Liu Director General of the International Trade Administration In 2025, Taiwan successfully hosted the World Masters Games, which drew more than 25,000 athletes from around the world to compete in 35 sporting events. During the events, Taiwan-made sports equipment, sporting apparel, and outdoor gear were widely used at the various competition venues. This fully demonstrated the capabilities of Taiwan’s industries in innovative designs, excellent quality, and specialized services, thereby winning unanimous praise from the international athletes and media, while enabling the “Made in Taiwan” label to again symbolize quality and reliability. As the global sports and recreational industry has flourished and market demand has continued to rise in recent years, the International Trade Administration (TITA) continues to promote diverse plans to expand global markets by organizing groups to attend overseas exhibitions, inviting international buyers to come to Taiwan for procurements, enhancing image promotion, and strengthening marketing channels for brands. Additionally, TITA continues to help Taiwanese businesses grasp opportunities for market growth, deepen international cooperation, and further elevate the visibility and competitiveness of Taiwanese sporting goods in global markets.
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