77 Taiwan Sporting Goods Manufacturers Association mation, Taiwan’s sports industry must actively embrace AI as a key driving force for transformation and upgrading. Through AI technology, Taiwan’s sports industry can achieve product design innovation, production process optimization, precise marketing strategies, and systematic knowledge management. At the same time, AI can help improve athletic performance, advance sports medicine, and have a positive impact on public health. However, the application of AI also brings challenges such as technological barriers, data privacy, and talent development. These challenges require joint efforts from the government, businesses, and academia to establish policies, provide financial support, and strengthen talent cultivation, creating a conducive environment for the application of AI in the sports industry. Looking ahead, AI technology will continue to play an increasingly important role in the sports industry. With the ongoing advancement of AI and the integration of emerging technologies, we can anticipate more innovative applications emerging in the sports sector. Taiwan’s sports industry should seize this historic opportunity, actively explore the application of AI technology, continuously enhance its competitiveness, and create a brighter future for Taiwan’s sports industry. Let us look forward to a future where, driven by AI, Taiwan’s sports industry will enter a new era of intelligence, personalization, and efficiency, bringing more exciting sports products and services to the world, making sports an indispensable part of everyone’s life. References 1. Nike brings AI-generated shoes to life! From Paris to Shanghai, Nike presents innovations for the 2024 Paris Olympics to revive brand leadership, Vogue Taiwan, June 2024 2. Nike and Eliud Kipchoge Celebrate 20 Years of Breaking Barriers, 2023 3. Adidas Futurecraft 4D | Adidas US 4. The Future of Design: Generative Design | McKinsey 5. Generative Design Market Size | Fortune Business Insights 6. How AI is Changing the NBA Game | Medium 7. TritonWear Gives Swimmers AI-Powered Analytics, Launches Triton 2 8. Global Sports Technology Market – Industry Trends and Forecast to 2031 9. Zebra Medical Vision | AI Medical Imaging Insights 10. Kitman Labs | Athlete Optimization System 11. Giant Manufacturing Co., Ltd. 2022 Corporate Social Responsibility Report 12. Pou Chen integrates 5G and AR to upgrade smart shoe manufacturing lines 13. Under Armour, Inc. – Digital Transformation Strategies 14. Far Eastern New Century Sustainability Report
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