76 2025 TSMA Challenges and Opportunities of an Aging Society Taiwan is facing the challenge of an aging population, with growing health and fitness needs among the elderly. AI technology can help develop sports products and services tailored to the elderly, improving their quality of life. For example, AI can design personalized exercise programs, monitor seniors’ activity levels, and provide timely health recommendations. Additionally, AI can aid in developing smart assistive devices and rehabilitation equipment to help seniors engage in safe and effective physical activities, preventing accidents like falls. Through the application of AI technology, we can encourage the elderly to participate more actively in physical activities and enjoy a healthier and happier life. Policy and Industry Collaboration The collaboration between the government and the sports industry is essential for promoting AI technology adoption and driving industry development. The government can provide policy guidance, encouraging businesses to invest in AI technology by offering financial subsidies and technical support. Additionally, the government can work with companies to jointly develop AI-powered sports products and services, fostering industry innovation. Furthermore, by organizing AI-related competitions and events, the government can inspire creativity and entrepreneurship among young people, injecting new energy into Taiwan’s sports industry. The development of AI technology has brought unprecedented opportunities to Taiwan’s sports industry. Through government policy support, improvements in the healthcare system, and responses to an aging society, AI technology will play an even greater role in the sports sector, driving innovation and growth in the industry, and offering the people of Taiwan healthier and richer sports experiences. Conclusion: AI Driving Taiwan’s Sports Industry Toward a New Future Artificial Intelligence (AI) is rapidly transforming our world, and the sports industry is no exception. From product design, performance enhancement, and sports medicine to smart manufacturing and marketing, the application of AI has introduced unprecedented opportunities and challenges to the sports industry. Taiwan, as a significant global player in the sports industry, particularly in traditional manufacturing, has a wealth of experience and technical expertise. Facing the wave of digital transfor-
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