74 2025 TSMA and richer interactive experiences. It can even adjust the venue’s lighting, music, and other atmospheres based on the emotions and reactions of the audience. • AI-Driven Virtual Coaches: AI can provide personalized training plans and guidance based on users’ fitness data and goals, helping them achieve their fitness objectives more effectively. • AI Analysis of Game Footage: AI can automatically analyze game footage, identify players’ movements and tactics, offering deeper game analysis and tactical advice to coaches and athletes. Global Market Competition and Cooperation The application of AI technology not only enhances the competitiveness of enterprises but also promotes international cooperation and exchange. Through AI, companies can gain a deeper understanding of global market demands and trends, allowing them to develop more effective market strategies. At the same time, transnational partnerships enable resource sharing and joint efforts in advancing AI research and application, fostering technological progress and innovation across the industry. Ethical and Privacy Considerations During the application of AI technology, ethical and privacy issues must also be prioritized. Balancing the enhancement of business efficiency while protecting consumer privacy and ensuring data security is a critical challenge that needs to be addressed in the future. Companies should establish corresponding policies and measures to ensure that the application of AI technology adheres to ethical standards and respects consumer rights. Additionally, establishing transparent data management and protection mechanisms can enhance consumer trust in AI technology. The development of AI technology presents both significant opportunities and challenges for the sports industry. The Taiwanese sports industry should actively embrace AI, continuously explore innovative applications, and also pay attention to the ethical and social issues brought about by technological development. Only by doing so can it successfully navigate the waves of the AI era and achieve sustainable development.
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