73 Taiwan Sporting Goods Manufacturers Association ing it across various segments such as product research and development, design, manufacturing, and marketing. Through AI data analysis, Johnson can more accurately grasp consumer demands and develop products that better align with market trends. AI also helps Johnson optimize production processes, improve production efficiency, and reduce costs. These efforts have allowed Johnson to successfully break into the international market, becoming a leader among Taiwanese sports brands. Digital transformation is not an overnight achievement; it requires long-term planning and strong execution. Additionally, government support and guidance are crucial. Through policies that encourage, financial subsidies, and talent training, the government can provide strong support for businesses undergoing digital transformation, helping the Taiwanese sports industry maintain a competitive edge in the global market. Future Outlook: The Ongoing Impact of AI in the Sports Industry As AI technology continues to advance rapidly, the future of the sports industry is filled with endless possibilities. We can anticipate that AI will continue to exert influence in the following areas: Further Development of AI Technology The advancement of AI technology itself will bring more innovations and opportunities to the sports industry. In the future, we can expect to see more powerful generative AI capable of handling more complex design needs and providing more personalized and precise solutions. At the same time, improvements in AI’s data analysis capabilities will allow us to extract deeper insights from massive amounts of data, providing a more scientific basis for product design, training programs, and marketing strategies. Integration and Innovation of Emerging Technologies The integration of AI with other emerging technologies will bring more exciting innovative applications to the sports industry. For example, the combination of AI with virtual reality (VR) and augmented reality (AR) technologies can create more immersive sports experiences: • Virtual Sports Experiences: AI can generate personalized virtual sports scenarios based on user’s athletic data and preferences, allowing users to experience immersive sports fun at home. • Intel l igent Spor ts Venues: AI can assist in designing and managing intelligent sports venues, providing more convenient services
RkJQdWJsaXNoZXIy MjIwMjA1