72 2025 TSMA It can record players’ shooting data and provide real-time feedback and suggestions to help them improve their shooting techniques. Through AI technology, businesses can transform past experiences and knowledge into quantifiable and analyzable data, and based on this, engage in continuous learning and optimization. This data-driven knowledge management model not only aids companies in achieving digital transformation but also enhances their core competitiveness, ensuring they maintain a leading position in a rapidly changing market environment. Digital Transformation of Taiwan’s Sports Industry: Challenges and Opportunities Pressure and Demands of Traditional Manufacturing Taiwan’s sports industry, particularly the traditional manufacturing sector, is facing severe challenges. Intensifying global competition, changing consumer demands, and the rise of emerging markets all pose threats to the survival and development of Taiwanese companies. Traditional production models and management methods are no longer adaptable to the new market environment, and businesses must actively embrace digital transformation to stand out in the competition. For Taiwan’s traditional manufacturing industry, digital transformation is not just a technological upgrade but also a revolution in thinking and business models. Companies need to reassess their strengths and weaknesses to find a digitalization path that suits them. This includes introducing new technologies and equipment, optimizing production processes, enhancing product quality, strengthening supply chain management, and expanding online sales channels. AI as a Driving Force in Digital Transformation In the process of digital transformation, AI technology undoubtedly plays a key role. AI can help enterprises automate and intelligize production processes, use data analysis to predict market trends, and develop more accurate business strategies. For Taiwanese sports brands, utilizing AI technology can enhance operational efficiency, reduce costs, and establish a stronger competitive edge in international markets. Taiwanese sports brand Johnson is a successful example. They have actively embraced AI technology, apply-
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