68 2025 TSMA each athlete, providing a more tailored and comfortable wearing experience. According to a report by McKinsey, generative design can reduce product development time by 50% and cut costs by 20%4. This means that companies can bring new products to market faster and respond to changes in consumer demand more swiftly. The market is estimated to value generative design at USD 920 million5 by 2030, demonstrating the broad prospects of this technology in the future design field. In addition to enhancing design efficiency and product performance, generative design can also stimulate designers’ creativity, leading to more innovative products. Through AI technology, designers can break free from traditional thinking and explore unprecedented design possibilities, injecting new vitality into the sports goods market. Enhancement of athletic performance The application of AI technology makes the optimization of athletic performance more scientific and personalized. Through data-driven training and analysis, athletes can enhance their abilities more effectively and reach higher levels of performance. Wearable devices and sensors provide robust sup4 The Future of Design: Generative Design | McKinsey 5 Generative Design Market Size | Fortune Business Insights port for improving athletic performance. These devices can collect real-time physiological and movement data from athletes, such as heart rate, stride frequency, posture, and speed. AI can analyze this data to provide immediate feedback and recommendations, helping athletes and coaches gain a deeper understanding of performance and make targeted training adjustments. For example, in the National Basketball Association (NBA) in the United States, many teams have begun to use AI video analysis technology to track players’movements, shooting, and defensive data6. This data can help coaches more comprehensively assess player performance, develop more effective tactics, and make smarter decisions during games. Swimmers can also use AI coaching systems to analyze their swimming strokes and techniques. AI systems can identify flaws in athletes’ movements and provide personalized training recommendations, helping them improve their techniques and increase swimming efficiency7. According to a market research report by Data Bridge, by 2031, the global sports technology market is expected to reach $68 billion, with AI technology playing a significant role8. This highlights the immense potential and market demand for AI in enhancing athletic performance. 6 How AI is Changing the NBA Game | Medium 7 TritonWear gives swimmers AI-powered analytics, launches Triton 2 8 Global Sports Technology Market – Industry Trends and Forecast to 2031
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