30 2025 TSMA 1. WFSGI Mrs. Emma P. (Mason) Zwiebler President & CEO, The World Federation of the Sporting Goods Industry wfsgi.org 2024 has been a momentous year for sport, reaching incredible highs thanks to the unforgettable Paris 2024 Olympic and Paralympic Games. It’s also been an exciting year for the World Federation of the Sporting Goods Industry (WFSGI) as we successfully started to bring to life our new strategic plan thanks to unprecedented collaboration from across the breadth of our membership. Last year when I addressed TSMA members for the first time I shared the four key priorities in our strategic plan and in the top spot was our goal to increase levels of physical activity via the implementation of our historic Memorandum of Understanding with the World Health Organisation (WHO). I’m proud to say that thanks to the incredible support from our members and fellow trade associations, including the TSMA, we brought together 48 of the world’s biggest sporting goods brands and sports and fitness federations to issue our very first Joint Industry Statement on Physical Inactivity following the publication of the latest adult figures from the WHO.
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