29 Taiwan Sporting Goods Manufacturers Association 04 貿協 Mr. Simon Wang President & CEO, Taiwan External Trade Development Council, TAITRA With the rapid advancement of digital transformation and innovation, Taiwan’s sporting goods industry continues to evolve and grow, enhancing product functionality while leading a new way of healthy living. No longer just associated with traditional manufacturing, Taiwan has transformed into a global leader in sporting goods technology and innovation. TSMA plays a crucial role in shaping both the history and future of the industry by acting as a bridge between local manufacturers and the global market. The 2025 TSMA Yearbook highlights brilliant products and serves as a vital resource for international buyers, showcasing the strength of Taiwan's brands and creating significant business opportunities. The highly anticipated TaiSPO, hosted by TAITRA and TSMA, will celebrate its 50th anniversary. The 2025 theme, “Stay Fit, Stay Well”, emphasizes comprehensive well-being. As we celebrate this milestone, TaiSPO proudly positions itself as premier exhibition for sporting and fitness goods in Asia. This achievement reflects the strong collaboration and friendship shared between TAITRA and TSMA. Despite the fluctuations and uncertainties in the global market, Taiwan has shown remarkable resilience and performance. TAITRA will continue collaborating with TSMA and industry partners to navigate these challenges and seize emerging opportunities.
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