27 Taiwan Sporting Goods Manufacturers Association In recent years, sports technology has continued to thrive, with advancements in sensor technology, IoT, DataTech, cloud computing, AI, and 5G enhancing the value and experience of sports. Statista also estimates that the global sports technology market will exceed US$30 billion in 2024, underscoring the significant financial investments and technological progress in the field. Applications of discriminative AI and generative AI on fitness platforms and in digital sports analysis are becoming key focuses. These technologies, driven by deep machine learning, can analyze and optimize sports strategies, predict outcomes, and even design personalized training programs for athletes. Furthermore, Taiwan’s impressive performance in international sports events underscores the importance of data integration and video analysis. Coaches can use real-time data to prevent injuries, improve performance, and make tactical adjustments during competitions, providing greater flexibility and competitive advantages. This growing trend of smart and personalized sports technology is driving the entire industry forward. Not only is it introducing new business models, it also suggests that the potential for growth in the sports technology sector is boundless. The global trend towards sustainability is accelerating the transformation of Taiwan’s sports industry. In March of 2022, the National Development Council issued the Taiwan 2050 Net Zero Emissions Pathway and Strategy Report, and with the recent advocacy for green Olympics, Taiwan has the opportunity to actively contribute to the sustainable development of sports events. For example, future international events held in Taiwan will adopt eco-friendly materials and low-carbon designs, while data analytics and AI technologies will be used to optimize sports performance, reducing https://www.freepik.com/
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